Keynote includes cinematic effects for animating slides and anything you put on them. Animations have the most impact when they’re used purposefully, such as when introducing new topics or big ideas, or for adding drama.
Add a transition between slides. Tap to select a slide thumbnail in the slide navigator, then tap it again and choose Transition from the menu. Then tap Add Transition at the bottom of the screen.
Tap a transition from the scrolling list at the bottom of the screen to preview it. When you find a transition you like, tap Done.
Animate a bulleted list. Select a bulleted list on a slide, then tap Animate.
Tap Add Build In to animate the text onto the slide, or Add Build Out to animate the text off the slide.
Select an animation effect from the scrolling list at the bottom of the screen. You can preview any effect by tapping it. Tap Close 
to close the effects list once you choose one you like.
To have bullets animate in one at a time, tap the build effect that you just added at the bottom of the screen, tap Delivery, then tap By Bullet. To preview the effect, tap <, then tap Play 
to preview the animation. When you’re finished, tap Done.
Present a story overview with an animated “stack of cards.” Layer images for each part of the story on top of one another, rotate each a few degrees, then apply an effect like Move In or Pivot to reveal them.
Apply slide transitions that enhance each slide of a story you’re telling. Use Wipe to compare full‑screen before‑and‑after images, Doorway to introduce the most important topic, or Flip to present counterpoints to an argument.
You can animate virtually any object on a slide — shapes, photos, drawings — and configure multiple animations to play at the same time. Try making one photo appear while another disappears, or having an object rotate as it flies across the screen on a motion path.
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