Freeform as a Creative Hub for Resources and Music Video Collaboration

 

This term my students worked on a music video collaboration project with original artists from within the school. The brief was to sit with the artists, listen closely to their intentions, and then design a music video concept that visually captured their vision.

From the very first lesson, Freeform became our central hub for teaching, learning, and collaboration. I designed a template board that each group received as their starting point. On the left side of the board was their resource hub with lesson content, analytical frameworks, exemplar clips, and links to critical references such as music video case studies, colour symbolism, and class OneNote resources. This side acted like the analytical left brain, grounding their work in knowledge and structured learning.

On the right side, students collaborated with their peers and the artists to brainstorm, sketch, and build their concepts. Using iPad and Apple Pencil they sketched visuals and shot ideas. With iPhone they added real-time images and inspiration, and on Mac they refined the overall layout, dropped in lyrics, and integrated their planning. They also experimented with Image Playground, generating visuals that sparked new creative directions which were added straight into their Freeform boards.

Each group’s Freeform quickly became their creative hub, a one-stop shop where the artist’s statement, visual references, production notes, and collaborative sketches lived side by side. This meant they were building their projects in a dynamic, living document rather than in scattered notes or files.

Attached are two examples: the teacher template I shared with every group, and a student board showing how one team began developing their ideas during the pre-production phase.

This workflow transformed Freeform from a simple brainstorming tool into a powerful lesson delivery platform and creative collaboration space. It empowered students to approach the project like professionals, blending structured learning with authentic creation, and showcased the power of Apple’s ecosystem to bring complex, collaborative projects to life. I am excited to deliver more content in this structure because I love both the visual representation and the functionality.

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