Spot the Scammer: Building Web Safety through Gamification

A Growing Threat to the Community

“Wait! Is this a scam?!” It’s a question that sends shivers down the spine, but it’s one we hear all the time–when working with colleagues, learners, and even family members!

That moment is happening more and more. Americans now lose over $10 billion a year to fraud, according to the FTC, and those impacts hit hardest for the communities many of us serve—older adults, young people, and folks still building digital skills.

So we at IDIA asked, "What would it look like to teach scam awareness in a way that actually sticks?"

New Approaches to Harm Reduction

That question led us to build Spot the Scammer (free on iPadOS and iOS).

In the app, users create a character and play detective—spotting scams across texts, emails, social media, and more. As they identify real-world scenarios, their character levels up and unlocks new digital swag. It’s playful, but grounded in the exact patterns we see every day. 

Screenshot of Spot the Scammer welcome image
Spot the Scammer's welcome screen

 

Screenshot of the flow of activities and learning in Spot the Scammer
The learning journey and topic options for Spot the Scammer users

 

A sample multiple choice question from the app
A sample of the style of questions users might engage while using Spot the Scammer

This was a true collaboration between learning designers, educators, software engineers, and Digital Navigators—and we use it everywhere: workshops, our Hives, and out in our Mobile Hives at community events.

 

A young girl wearing a paper crown plays spot the scammer in an ERV
A young girl plays Spot the Scammer at a youth festival.

 

Children and adults in a classroom setting while a person guides them on a screen at the front of the room
Children and adults gather during a digital literacy workshop to play Spot the Scammer

 

Photo shot from behind of two women playing Spot the Scammer on iPads
Two seniors learn to play Spot the Scammer during a senior center visit to a Hive location.

A Solution for Every Community!

What we’ve found is simple: when learning is interactive, story-driven, and framed through a challenge, people of all ages—kids, adults, seniors—engage more deeply and build real confidence.

If you’re thinking about how to make digital safety education more effective (and more fun), We’d love for you to download Spot the Scammer for free to give it a try—and consider how game-based design might shape your own work!



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