Does Apple Education have recommendations for celebrating achievements LinkedIn? For example, what skills would they like users to associate with the certificate?
And for veracity, it's a good start for users to add certificates to the "Media section," but what about going beyond that?
1. "Apple Education" doesn't seem to be a recognized organization on LinkedIn's drop down menu, thought one could simply state "Apple." If one types "Apple Education," it provides a generic logo, which seems a missed branding opportunity as well as possibly de-motivating for the user.
2. "Apple Teacher" isn't one of the recognized certification on LinkedIn. Again, one could type it in if they wish, but can Apple Education get it listed with LinkedIn?
3. Perhaps as a "Credential URL," one could use the link from the "You're an Apple Teacher!" page? But this doesn't seem advisable since it requires sharing the user token.
4. As mentioned above, what skills would Apple Education like to standardize as branding associations with the different certifications?
Other companies have provided a link which automatically populate LinkedIn's "add certification" with the certificate, the company, the endorsed skills, etc. For teachers, this streamlines sharing achievements and provides additional authenticity that better reflects the nature of the hard work they put in. For Apple Education, this would benefit the company by providing a) higher engagement/awareness and b) a stronger brand focus, both promising elevated impact.
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