Marketing Lesson, Product Life Cycle

Marketing + Instagram + Keynote = Engaged business students!

Original Lesson: Students researched, recorded and reported on the parts of the product life cycle. Each student was responsible for becoming an expert on one piece (introduction, growth, maturity, decline) and then shared their notes with classmates.

What I Changed: I asked the students to demonstrate their knowledge of the product life cycle using an Instagram Template created in Keynote. The task was to create social media messages a company would post during each of the four stages (introduction, growth, maturity, decline). Students were assigned an existing product using an online "picker wheel".

Impact: Students demonstrated understanding of promotion, competition, packaging, and sales in a creative and relatable format.

#214

Attachments

Attachments

All Replies

Posted on June 05, 2023

I appreciate you for providing this insightful and captivating lesson. I enjoyed the way you seamlessly integrated a student's everyday life using Instagram, giving them the opportunity to showcase their newfound knowledge.

Posted on March 28, 2024

I can't get the "Instagram-template, PLC.key" file to open after download.

Maximum file size: 400MB

Insert a video

Insert an image

Insert an image

125: 125
220: 220

This action can’t be undone.

Error Message

Are you sure you want to continue? Your changes will not be saved.

This post contains content from YouTube.

If you choose to view this content, YouTube may collect and process certain personal data. You can view YouTube’s <a href="https://www.youtube.com/t/privacy" target="_blank">privacy policy here<span class="a11y">(opens in new window)</span>.</a>

This post contains content from YouTube.

You’ve rejected content from YouTube. Tap the button below to change your consent.